12:01 – Now, this is the whole reason for doing UTMs and it’s going to take you depending on how much traffic you get on a month to month basis in your website, it’s going to take you a little while to start seeing some really cool data maybe 60 days maybe 90 days. But what you are going to see you are going to see information.
So, this is where UTMs are shown in campaigns (in Google Analytics), the campaign is a product service. And then under here, if this is set up correctly, which it isn’t, and you will have many sources coming to it. Right now always seeing is Google pipe, but you could have to this product, you can have emails can have YouTube, and there will be a whole list of source mediums and then you’d be able to check, “oh you know what, this is doing really well from this source!”.
So then you will know that my engaged people come from this source medium. My interested people come from this source medium and then you know what to do when you are talking to this particular audience and you want to make them aware of the product, and you want to take them through the full cycle of a way to engage to convert it. So that is how you will use this to map the campaigns that you’re doing: email or paid.
13:27 – But it’s down in here in this particular one that you would like to see a lot of this cool cool data coming from UTM over a 90 day period. Is you’re going to see you’ve got assisted conversions the value, last click, etc and you’re going to see along here when this is set up correctly, you’re gonna see where in here they helped. Like you’re going to have multiple, but because this isn’t set up properly I can’t give you a demonstration in the clients I’ve set it up properly for there yet to have at least 90 days data so I can test it for you but it is starting to look really cool. So then what you’re going to have is you’re going to be able to see that Facebook, email and LinkedIn is what assisted my conversion.
14:16 – So therefore those three are my go tos, when I’m pushing out content. And what was the content, what was the, the keyword, and then who was the audience, etc and you can just go in and find some really cool data. This is something that I think we need to cover in group catch up of looking at your data but to me in that group catch up you actually need some data to discuss. So you’re gonna have to do this, you’re gonna have to build your UTMs and start populating some really cool data from the activities that you’re doing online. And for a lot of businesses what you’re going to find is email is going to be a pretty important player in getting people down the funnel and to convert in your business.
You get better data, you make better decisions, you answer better questions, and then as you get better with implementing it you can ask better questions when you are doing a 13 week forecast. You were saying that you’re going to do this and it’s going to happen here because you’ve got all this historical data that will allow you to do this kind of forecasting in your business and that is how you constantly get this happening is when you make a prediction, and it either exceeds, or doesn’t hit that and then you can look at what was the problem? How can we fix it? What wasn’t hitting?
15:38 – But if you’re not tracking it with proper UTMs, you’re not going to be able to have that data. And then what you’re going to be able to find out is some really key interesting data about your different segments.
So, that is the reason we set up UTMs. so you can go from asking questions here, and not having a really clear answer of it and then getting to this level. This level and that level is when you’re getting into GTM setups and actually GTM Google Tag Manager starts here, but it’s always worth it for each level for you to get to this level you need to do this level. Is really important. And this is where you can first come in so trust me when I say what I’m teaching you here is a really good foundational step that later on down the track when you’ve got your e-commerce store or your online education or your tourism, or your holiday packs or whatever your business model is, you can look at your marketing calendar and do forecasts and answer some really top level questions but every time we jump to a different level of data and understanding the behaviour of your clicks from your online activities, it goes to that next level of plan, audit what you’re looking at what you can see, what questions would you like to answer, this data doesn’t answer it.
- What do we need to plan for how do we build that.
- What do we think we’re going to get report optimized etc and that’s this level.
So this is what you should be able to get to, in this analytics training is you should start getting into this. When you go from looking with a torchlight for information and insights to having the electricity on a home so they can see what’s happening in the dark corners of your tracking. And then of course this one goes to spotlight and this one goes through radar. You know, seeing things coming in the future and you know you can see the data already trending towards what you forecasted to come into reality.