Social media convergence starts with
You may want to share your content with all platforms, too many businesses spread themselves thin by being everywhere online but with a mediocre delivery of content and messaging.
Hone your skills and media to the right platforms, with the right media and you will make a better impact and manage the leads and conversations you obtain from those platforms while providing better user experience.
Also having a social media site with little to no activity on it can lead to doubt from your new users, your social media sites provide signals or trust to your users, so make sure you are able to develop content and conversations that matter.
Social media convergence is about sharing relevant content with the right combination of social platforms that all lead back to your business.
Social Media Insights
Social Media Demographics
Make a connection
The skill is being able to connect with people on these platforms at a rate that grows organically and with effect.
Social Media Done Right.
Social media done right for your business could be just the thing that you need to make the difference of targeting more than just the people that get what you do and increase your market presence efficiently.