As we have successfully applied for and won Small Business Digital Marketing Grant before, we thought we would give you a bit of a ‘how-to’. The process is a lot easier than you think but you need to make sure you have a clear plan of how you are going to use both grants & show how it will change you & your team for the better.
What Do They Want To Hear?
With any government funding, they want to know that it will make a positive change to the outcomes of your business, whether you are applying for the COVid grant, which is a first in best dressed grant so time is of the essence on that one.
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So what does a $10k|$20k Digital Marketing budget look like?
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$10k will cover 3-4 months of Google Ads build (3 Campaigns) and optimisation and a basic Google Data Studio report. This grant is open NOW.
$20k will cover 6 months of Google Ads builds (5 Campaigns) and optimisation and an Advanced Google Data Studio report. This grant is open for applications from mid 2020.
Some Details About How To Apply For The Grant ^ Link Above
Grants have the power to give you business the edge it needs and now more than ever you are going to get more bang from a really smart marketing campaign. This is the time where people can really make it in their business. Being bold, brave and reading the room and responding to it will help business gain some much needed market share at this time.
Key Points To Cover In Your Grant Application.
What Is Your Strategy?
What are the challenges or frictions that this will help you with. Imagine having better data at your finger tips so you know exactly where on the page or in the customer checkout or conversion journey you lose people. If you can identify the page, report on that page, find what people aren't seeing and put that quality content in the right position you can increase conversions.
What Are The Expected Results?
With a better tracking and reporting system you will know in finer detail who your great clicks are and what they want and what converts them. What resonates in your marketing and what sinks. When you have the top of your funnel, marketing, clean then converting faster and better leads is only a matter of time and budget.
Will It Create Jobs?
This is kind of a big deal for them, if anything I would put 1 in this question. They want to know that $10k or less here, will help keep 1 person off Centrelink. In fact in return on investment this is a sweet deal for the Queensland Government and for you as a small business owner.
