A Good Software Stack
The key thing that influences black boxes in your tracking and therefore numbers is having a stack; WordPress, Active Campaign, Convert Box or Gravity Forms, that don’t speak to each other or are hard to track. This list is easy to track and not exhaustive but you need to make sure that your forms. your quiz software and your email|crm offer easy ways to track and segment. Active Campaign is our darling email and CRM platform, it’s so easy to set up and track. In a few days you will be sending beautiful emails and building your list.
Remember anything white label like Duda may be easy to set up but there is always some limitation that you will encounter as your business grows online. Duda doesn’t have cAPI tracking which means Facebook Ads would not be possible on that platform because you can’t track therefore you can’t optimise = wasted budgets.
The bigger the Automation, the longer it takes to build.
So keep it simple to start but like anything good, it builds to great over time.
Start with Welcome and Thank You Emails & Lead magnets|offers|forms.
Then over time > CRM > Invoicing and onboarding tasks list. with software
Because with automation you save money by taking away the basic Admin work of conversations calls or messages, when you save money you can afford to hire Star People. Star people or A players will make you money and save you time because they will think outside the box to help you find solutions and new markets and love what they do because it’s their jam. And they are professional. Don’t skip this, it’s a long play strategy and your life and online business will be a lot easier to scale with a team of A Player project or gig workers.
Hosting - Choose Wisely
Make Sure Your Software Stack Speaks to Each Other
WordPress > Active Campaign > Stripe. They all integrate nicely with each other through APi linking. No 3rd party connections, like Zapier, required. Always look for natural integrations, less headaches over the long play, cause if there is a problem with non-native integrations, meaning you need to use Zapier, your data will be more off line while your business is online. That’s especially important with data and leads and sales.
The more complicated the stack, the more costly to track. remember that. How you start is very important.
Learn How To Edit Your Site Yourself
Make sure someone on your team or yourself learns how to do the blogs and make changes to key pages if you need to.
A drag and drop build = lower costs for Landing Pages when you do new campaigns. Get into a business group that offers coaching and support if you are a soloprenuer or if you are a small business with a small get a good dev who will give you a Loom on how to make the minor edits without messing things up.
Mini Audit1 Hour Audit
- We will go through your brief to identify the key outcome you are trying to achieve and let you know if we can fix it in an hour, if we need more time we will give you a quote before we proceed.
Maxi AuditGoogle Ads, GA4 and Analytics
- Need something set up from scratch in your Tag Manager account, no problem. Need to undo someone else's attempt to deliver your task, we can do that too. It sometimes takes longer fixing other peoples attempt at GTM, but in most cases we can fix it in this budget.