Measurement Marketing is about having key tools, Google Analytics, Google Tag Manager, Google Data Studio, within the Google suite set up strategically so that even if Analytics is something that would normally confuse you, you can find the numbers that matter to your business fast.
The timeline for each build is the only thing that is consistent, depending on the size of your project with rumble media the timeline can take 1 week to a month for each phase. The end result is clearer insights into what makes your business tick.
Plan What To Track
We take this audit and build a template of triggers, elements to capture and then the tags that send the activity on each page we want to capture. Yes there is such a thing as too much data which is why we check your existing analytics for signals and then build tags that filter out tyre kicker clicks and focus on quality ‘almost bought’ interested clicks.
Build & Test
timeline = 30 days to 90 days depending on the project size
Either Analytics Reports or Google Data Studio dashboards are set up to answer and report on the KPI’s and benchmarks that matter in your business. This is discussed in the planning process so that by the time we get to this stage all the relevant behaviour and data has been mapped to push into your dashboards for easy diagnosis on the outcomes that matter.
With each new dashboard we make sure that you have the information at your fingertips to ensure your benchmarks are being monitored and that patterns and trends in campaigns and your marketing calender.
whether you wish to grow, Pivot or trim waste in your Marketing and Content Strategy
data driven strategies
We work with you and your team to identify both marketing tweaks and longer play strategic changes needed to navigate change and market niche opportunities.
We work with 2 clients at most at any time as we do everything from forecasting trends, Conversion Rate Optimisation, annual marketing calendars and detailed Project Management. We also network with A Players in CPC Ads to SEO using our custom Google Data Studio dashboards to grow your business by 7 figures in the first 12months.
We can implement Google Tag Manager Standard or Server Side tracking using GA4 builds and reporting in Google Data Studio.