Free Analytics Training – A Site Audit and Cool Features To Use

when you know what content & marketing works, the ability to grow is never a question.

How To SetUp GA4 + Universal Analytics Yes You Need Both atm.

GA4 is coming and it is going to be amazing, by sometime in 2022 but for now still use UA.

Google has made it so that you have to have a little direction to make sure you still set up both as they are forcing people to set up GA4 only by hiding a little button that allows you to set up both GA4 and UA on any new accounts.  This walks you through a new set up, if you wish to set up GA4 to an existing UA Account, that too is covered in this tute.

Video 1 of 3 - Analytics Reports and Where To Look

How To Read The Reports In Google Analytics so you can find some insights about what is working for you and what isn't.

This is video 1 in a 3 part FREE training, no hooks, no offers, if you like me, you know how to find me and there are instructions in the video to tell you where we are going to have our discussions. As you are here, ask your questions at the bottom of this blog.

Also save the reports I show you so you don’t have to keep reinventing the wheel when you go to your Analytics Account.

Video 2 of 3 - Learn UTM's and You Will Love It!!

Know Where Your Best Leads Come From!

We cover how to build UTM’s, urchin tracking module, so you build a consistent framework in your inbound traffic reporting.
I review 3 ways on how to build UTM’s 2 are contenders for you to adopt.
And then we, being me,/I talk about the long game with UTM’s and how even at the beginning of your business or 5 years in, this is a bloody vital strategy to good clean data.

Video 3 of 3 - Segments and Goals = Juicy Stuff

Segments & Goals = Smarter Data

This is where we create funnels and filters to use on any of the 4 reports we showed you in the first lesson.
To unleash some real power in your Segments installing our basic GTM Container will allow you to create the Low, Mid and High engagement segments we talk about in this lesson.

Google Analytics will be your best guide to smart marketing from today onwards.


Why It’s Good for Tracking Inbound Traffic

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Why Data Matters In 2022

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Measurement Marketing

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The real trick to conversion rate optimisation is to use a segmentation tool like Convert Box.

Developing customer personas provides a template for your marketing team to develop targeted content around your business, products and services. This content can then used for an effective campaign that will educate and nurture potential customers turning them into leads.

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