I was fresh out of Uni with this client and was cutting my teeth on Facebook Ads and you would think that having a successful Ad would be all ‘woohoo I am great at this’ but there was a building niggling doubt as to why it was so great. What did I do that made it so great? How do I repeat it?
Developing customer personas provides a template for your marketing team to develop targeted content around your business, products and services. This content can then used for an effective campaign that will educate and nurture potential customers turning them into leads.