How To Read The Reports In Google Analytics so you can find some insights about what is working for you and what isn't.
This is video 1 in a 3 part FREE training, no hooks, no offers, if you like me, you know how to find me and there are instructions in the video to tell you where we are going to have our discussions. As you are here, ask your questions at the bottom of this blog.
Also save the reports I show you so you don't have to keep reinventing the wheel when you go to your Analytics Account.
Know Where Your Best Leads Come From!
We cover how to build UTM's, urchin tracking module, so you build a consistent framework in your inbound traffic reporting.
I review 3 ways on how to build UTM's 2 are contenders for you to adopt.
And then we, being me,/I talk about the long game with UTM's and how even at the beginning of your business or 5 years in, this is a bloody vital strategy to good clean data.
Early August 2020
This is where we create funnels and filters to use on any of the 4 reports we showed you in the first lesson.
To unleash some real power in your Segments installing our basic GTM Container will allow you to create the Low, Mid and High engagement segments we talk about in this lesson.
Google Analytics will be your best guide to smart marketing from today onwards.
The main benefit of Google Tag Manager in your tracking is that you can get cleaner data while making sure the behaviour on what Google calls the 'messy middle' can give you deeper insights into where your audience stops scrolling on your landing pages or blogs.
This is one of the key ways we help our clients develop smarter audiences for Ads and optimise their blog and landing pages templates to increase conversions