data driven businesses have less waste & smarter strategies.

Data Driven Marketing

When you track what you’re doing online to drive business, you can identify what to change and what to do more of.

5% of the visitors to your site will convert on the first visit (on average). The other 95% of visitors are made up of a % of tyre kickers and those who are INTERESTED but STILL HAVE QUESTIONS we help your business identify the difference between the two.

We also help you identify which social and organic channels are bringing you in the best quality leads and where on each key pages of your website your audience fizzles in interest.

Over time better tracking can answer bigger questions your team come up with that help you move into new markets and niches and develop qulaity Audiences through the power of GA4. This data can help build better audiences in Ads can help you validate your marketing budget and build smarter faster funnels for your business.

Data driven in business is no longer a luxury it’s a must.

Ilana Weschler

Teach Traffic

Beyond Page views, Goals and conversions

Behavioural Tracking Before Conversions

Every business knows the power of funnels and developing personalised online conversation as we have moved into the digital first lifestyle since 2020. 23% more of our lives are spent online.

This means behavioural tracking is even more important today than ever as some people are just dream browsing, left 10 tabs open of your site while they run off and take care of the kids or get distracted by a text from a friend about a new TikTok channel they found. But straight analytics does not tell you that behaviour, neither does GA4.

Then We Plan + Build Tracking to Answer Key Questions.

In the 2nd phase we build out your customised tracking, we also provide an indepth map so you have a go to roadmap on why, when, what.

First We Audit Your Analytics + Data

We audit your website and analytics, that allows us to identify what patterns and trends are worth diving into deeper. We work with you and your team to help you ask the right questions from your data.

Smart Audiences

This is where conversational retargeting comes in. We segment the buyer journey so we or your marketing human, can build personalised retargeting campaigns. We can help you set those up for smarter Facebook, YouTube and Google Ads.

Building Reports

By the 3rd phase, 3-4 weeks after the build, we will start seeing some useful data that we use to find the bottlenecks in your content and help you make smarter decisions around your blogs, landing pages, campaigns.

Smart Reports In Analytics or/& Google Data Studio

By the 4th phase, we know you are busy, so we simplify all the juicy stuff about your business into Reports that show existing and Key Performance Indicators which let you know at a glance; is this thing working, we can grow, we're in the sh*t.

whether you wish to grow, Pivot or trim waste in your Marketing and Content Strategy

data driven strategies

We work with you and your team to identify both marketing tweaks and longer play strategic changes needed to navigate change and market niche opportunities.

We work with 2 clients at most at any time as we do everything from forecasting trends, Conversion Rate Optimisation, annual marketing calendars and detailed Project Management. We also network with A Players in CPC Ads to SEO using our custom Google Data Studio dashboards to grow your business by 7 figures in the first 12months.

We can implement Google Tag Manager Standard or Server Side tracking using GA4 builds and reporting in Google Data Studio.

Feedback from Agency

"Rumble takes the grind out of knowing setting up our Analytics and tracking formulas. We’ve NEVER BEEN BUSIER. At our company we talk about the days Before Irene and After Irene. She gets results! We’ve never been so tired (and happy)."

Kind Words from our Clients

"Irene has helped me segment my business audience. Before working with her, I had an unclear value proposition aimed at a diffuse group of people. After we worked through analytics data, Irene helped me to identify customer segments and change the value proposition specifically for them. Her insights have proven to be invaluable for the growth of my business, and her no-BS approach has helped me see business development in a new, different light."