when you use data driven marketing, the ability to grow is never a question.

Data Driven Marketing

When you track what you’re doing online to drive business, you can identify what to change and what to do more of.

5% of the visitors to your site will convert on the first visit (on average). The other 95% of visitors are made up of a % of tyre kickers and those who are INTERESTED but STILL HAVE QUESTIONS we help your business identify the difference between the two.

We also help you identify which social and organic channels are bringing you in the best quality leads and where on each key pages of your website your audience fizzles in interest.

Over time better tracking can answer bigger questions like Cost Per Lead, Retention, Churn and which Ad Campaign is bring in the best quality leads at a positive return on investment. This data can help build better audiences in Ads can help you validate your marketing budget and build smarter faster funnels for your business.

This is our way to shorten the optimisation of your marketing & content funnels.

FOR BUSINESS OWNERS

Analytics and Ads

Want to know where your people are online and what funnel or brand voice in your content is working on which social media channel?
Want to get started right with building up Analytics that you can use to make better marketing and SEO decisions?

We have something for Soloprenuers, micro businesses and old school business wanting to harness the power of their presence online.

FOR AGENCIES

better Reports, happy Clients

Want a clean Tag Manager account to go with a licensed Data Studio report that can help your Agency grow your clients businesses faster from the Ads and SEO solutions your Agency provides.

We can help your Agency get more “hell yeahs” from your clients on your marketing strategies and help you navigate the first party cookie policy updates from Google and Facebook.

OUR TOOLKIT

GA4, Google Tag Manager, Analytics & Data Studio

Google Analytics out of the box is a little vanilla, it tells you visited and converted behaviour, but it doesn’t dive into the details of their almost converted clicks = the messy middle. GTM and GA is like using going from using a Torch to see where you’re going to turning on the light, Google Tag Manager + Data Studio is like a well lit street, knowing where you are going.

We use the power of these tools to help your business identify patterns in the ‘almost converted’ clicks so you can optimise your content marketing and campaigns. Imagine how personalised your marketing/retargeting could be if you knew where they stopped in the conversion story in your marketing strategy.

Then We Plan + Build Tracking to Answer Key Questions.

In the 2nd phase we build out your customised tracking, we also provide an indepth map so you have a go to roadmap on why, when, what.

First We Audit Your Analytics + Data

We audit your website and analytics, that allows us to identify what patterns and trends are worth diving into deeper. We work with you and your team to help you ask the right questions from your data.

Smart Audiences

This is where conversational retargeting comes in. We segment the buyer journey so we or your marketing human, can build personalised retargeting campaigns. We can help you set those up for smarter Facebook, YouTube and Google Ads.

Building Reports

By the 3rd phase, 3-4 weeks after the build, we will start seeing some useful data that we use to find the bottlenecks in your content and help you make smarter decisions around your blogs, landing pages, campaigns.

Smart Google Ads

If your business needs this, we build Google Ads to cold and warm traffic strategy can help bring more of your top clients/leads/clicks to your site, over and over again. We take on 1 new client every month for Google Ads as we like to make sure your set up is done right.

Smart Reports In Analytics or/& Google Data Studio

By the 4th phase, we know you are busy, so we simplify all the juicy stuff about your business into Reports that show existing and Key Performance Indicators which let you know at a glance; is this thing working, we can grow, we're in the sh*t.

Feedback from Agency

"Rumble takes the grind out of knowing setting up our Analytics and tracking formulas. We’ve NEVER BEEN BUSIER. At our company we talk about the days Before Irene and After Irene. She gets results! We’ve never been so tired (and happy)."

Kind Words from our Clients

"Irene has helped me segment my business audience. Before working with her, I had an unclear value proposition aimed at a diffuse group of people. After we worked through analytics data, Irene helped me to identify customer segments and change the value proposition specifically for them. Her insights have proven to be invaluable for the growth of my business, and her no-BS approach has helped me see business development in a new, different light."