data driven businesses have less waste & smarter strategies.

Data Driven Marketing

When you track what you’re doing online to drive business, you can identify what to change and what to do more of.

5% of the visitors to your site will convert on the first visit (on average). The other 95% of visitors are made up of a % of tyre kickers and those who are INTERESTED but STILL HAVE QUESTIONS we help your business identify the difference between the two.

We also help you identify which social and organic channels are bringing you in the best quality leads and where on each key pages of your website your audience fizzles in interest.

Over time better tracking can answer bigger questions like Cost Per Lead, Retention, Churn and which Ad Campaign is bring in the best quality leads at a positive return on investment. This data can help build better audiences in Ads can help you validate your marketing budget and build smarter faster funnels for your business.

Beyond Page views, Goals and conversions

How To Use Data In Your Business

Every business knows the power of funnels and developing personalised online conversation as we have moved into the digital first lifestyle since 2020. 23% more of our lives are spent online.

This means behavioural tracking is even more important today than ever as some people are just dream browsing, left 10 tabs open of your site while they run off and take care of the kids or get distracted by a text from a friend about a new TikTok channel they found. But straight analytics does not tell you that behaviour, neither does GA4.

Then We Plan + Build Tracking to Answer Key Questions.

In the 2nd phase we build out your customised tracking, we also provide an indepth map so you have a go to roadmap on why, when, what.

First We Audit Your Analytics + Data

We audit your website and analytics, that allows us to identify what patterns and trends are worth diving into deeper. We work with you and your team to help you ask the right questions from your data.

Smart Audiences

This is where conversational retargeting comes in. We segment the buyer journey so we or your marketing human, can build personalised retargeting campaigns. We can help you set those up for smarter Facebook, YouTube and Google Ads.

Building Reports

By the 3rd phase, 3-4 weeks after the build, we will start seeing some useful data that we use to find the bottlenecks in your content and help you make smarter decisions around your blogs, landing pages, campaigns.

Smart Reports In Analytics or/& Google Data Studio

By the 4th phase, we know you are busy, so we simplify all the juicy stuff about your business into Reports that show existing and Key Performance Indicators which let you know at a glance; is this thing working, we can grow, we're in the sh*t.

FOR BUSINESS OWNERS

analytics and ads

We have some cool data templates that are perfect for our small business clients that we use to pull in all the FB and Google Ads CPC and Universal or GA4 data into the one report.

No more bouncing between reports to get all the answers.

We can do a little or a lot when it comes to helping run a lean and smart business.

Need Audience segmentation via a Quiz, we can do that too.

FOR AGENCIES

better reports, happy clients

Do you need to validate your marketing solutions?

Do you want to offer smarter customised reports that are only available while working with your agency. We got you.

We can help your Agency get more “hell yeahs” from your clients on your marketing strategies and help you navigate the first party cookie policy updates from Google and Facebook and implement GA4 builds and reporting.

Feedback from Agency

"Rumble takes the grind out of knowing setting up our Analytics and tracking formulas. We’ve NEVER BEEN BUSIER. At our company we talk about the days Before Irene and After Irene. She gets results! We’ve never been so tired (and happy)."

Kind Words from our Clients

"Irene has helped me segment my business audience. Before working with her, I had an unclear value proposition aimed at a diffuse group of people. After we worked through analytics data, Irene helped me to identify customer segments and change the value proposition specifically for them. Her insights have proven to be invaluable for the growth of my business, and her no-BS approach has helped me see business development in a new, different light."